1. What magazines are in competition with British Vogue? Then... Find as many music magazines as you can across as many demographics.
- Harper's Bazaar is in competition with British Vogue as it is another leading fashion magazine. These two magazines are often referred to as fashion Bibles. Vis.a.Vis is also a competition to Vogue as this is a high fashion magazine, that would feature top designers and haute couture clothing.
2. Look at all the elements that make up British Vogue and create the opposite magazine.
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3. Build a typical reader profile of a British Vogue reader. Look at what is advertised for help. What sort of lifestyle is being represented through the adverts? Is there anything in the features of the magazine that might lead you to the same conclusion?
- The typical reader of British Vogue will probably be a woman with a lot of money to spend on clothes, make-up and accessories. She will be interested in haute couture and upcoming designers as well as upcoming designers and models. She will also be interested in the photographers as she will probably have a great knowledge of fashion and the world surrounding it.
- Another typical reader could be a young girl that aspires to be in the fashion business and is looking to improve her knowledge in fashion. Whether she decides to be a model herself, an editor for a magazine or a photographer.
- Finally a man/boy could be interested in the magazine as he might be in the fashion business or looking to come into it. He would be a man/boy that cares about the way he looks.
4. Gather information on the circulation and readership of British Vogue, then find similar sales figures.
- 865 people in the ABC1 category read British Vogue whilst 358 people that are in the C2DE category read British Vogue. 859 readers of British Vogue are 15-44 years old and 364 of their readers are 45 and over. 155 men read Vogue whilst 1068 women read British Vogue. - NRS Readership Estimates from October 2007 - September 2008.
Vogue sold 220,325 copies in February 2008.
Vogue sold 220,325 copies in February 2008.
5. Who produces British Vogue and what other products do they create? Find out a little more about the company and its rivals.
- Conde Nast Publications create Vogue. They also publish GQ, GQ Style, Vanity Fair and Love. All of these magazine are top Men and Women's fashion magazines. They also publish Bridal magazines and House and Garden magazine.
6. Produce a short history of British Vogue.
- British Vogue was created in 1916, when the first issue was published by Conde Nast Publications. [The image above is a cover of the September 1916]. The first Editor-in-Chief was Elspeth Champcommunal and she was the Editor-in-Chief until 1922 where Dorothy Todd took over until 1925. There had been two other Editors-in-Chief since Todd's departure in 1925. Audrey Withers has so far been the longest serving editor-in-chief as she had the job from 1940-1960, serving 20 years as the role of Editor-in-Chief . The current Editor-in-Chief is Alexandra Shulman who has had the job since 1992.
Many famous people have graced the cover of Vogue including:
- Diana, Princess of Wales (July 1994)
- Cheryl Cole (February 2009)
- Kate Moss (December 2008)
-Agyness Deyn (June 2008)
-Sienna Miller (December 2007)
-Cate Blanchett (June 2005)
-Stella Tennant (November 2005)
British Vogue is considered to be more commercial than any other Vogue around the world, even though it is the most profitable Vogue besides American Vogue. It it also the most profitable British magazine in the UK.
7. Gather information about the cover features of British Vogue.
- On the cover of British Vogue, the masthead is one of the main features. It is mostly in a different colour every issue as the same colour would be boring for the reader. Depending on the size of the image on the front the 'G' in Vogue could be taken out so you can see the models face. Vogue is in big letters so it will stand out on the shelves. The background of the photoshoots are usually neutral colours (white, gray, green and black) but are sometimes bright and colourful, this makes it stand out as it is different than other magazines as they always have bright colours. The neutral effect makes the magazine seem more grown up.
8. How is Vogue produced?
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9. Does Vogue have a website? What is the benefit of having a website as well as a print publication? How does the website differ from the printed version of the magazine?
- Vogue does have a website (www.vogue.com). It is good to have a website as you can post videos onto it, whereas in the magazine you cant post videos. You can also have exclusives on the website that wont be able in the magazine. Previous covers can be displayed on the website as well so you can find out who was on the cover in certain months. You can also place online competitions on the website that you would not be able to take part in if they were in the magazine.
10. Design a front cover.
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